The new social web is connected, exposed and influence driven – If someone you admire just bought a product or service, you’re likely to consider it for yourself, if someone close to you hated a product or service, it’ll become non-kosher for you for life. That’s the power of social persuasion and today, a lot of our buying / selling / avoiding decisions are driving by social.
We build social media strategies from scratch, tapping into your audience’s requirements, needs and wants, the idea is to
(i) Catch their attention
(ii) Give them an offer that has some call to action tied to it, along with a free trial that removes all risk of trying, followed by
(iii) an easy way of attaining the said product or service.
Convenience, visual appeal and trust, if you can build that into your social media presence, the customer stream will bend towards your product / service a bit more than your competitor’s.